Healthy hair is built step by step — and every step matters.Damaged hair is one of the most...

For many years, formaldehyde was widely used in hair straightening treatments due to its strong...

Porous hair is one of the most common challenges professionals face in salons, especially in...

When it comes to deep hair restoration, few ingredients are as effective as ojon oil, globally...

The demand for formaldehyde-free straightening has increased dramatically in recent years — both...

The beauty universe welcomed a new highlight during Beautyworld Middle East – Dubai, one of the...

Once again, we were proud to take part in Beautyworld Middle East, the largest beauty,...

A perfect straightening result depends not only on the formula but also on the correct...