Once again, we were proud to take part in Beautyworld Middle East, the largest beauty, wellness, and cosmetics exhibition in the Middle East, held from October 27 to 29, 2025, in Dubai, United Arab Emirates.
It was an inspiring three-day journey filled with learning, valuable connections, and meaningful exchanges with professionals and distributors from all over the world. We proudly showcased our vegan and formaldehyde-free straightening solutions, along with our complete range of high-performance professional haircare products, developed to ethically and effectively transform beauty.
We also had the pleasure of launching our Parfum – Hair & Body, a sophisticated fragrance designed to perfume both hair and body, bringing a long-lasting scent that captures the essence of modern women and the soul of Brazilian beauty.
Being at Beautyworld is always a unique opportunity to share the power of Brazilian beauty and reaffirm our commitment to innovation, sustainability, and professional trust.
Every conversation and smile at our booth reminded us why we do what we do — to create cosmetics that combine technology, nature, and real results.
We leave Dubai with gratitude and pride, ready for the next destination in our mission to bring the best of Brazilian haircare to the world.
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