Do you know the difference between standard and premium hair straightening?
Although both straighten the hair, they offer quite distinct results and levels of care. In this post, we will explain these differences in detail to help you choose the best option.

Standard Hair Straightening: Effectiveness and Simplicity
Standard hair straightening is a practical and efficient solution. It was developed with a focus on providing effective straightening, using a simpler and more direct formula.
This type of straightening contains fewer treatment ingredients, acting objectively: it leaves the hair straight and aligned. The result is hair with a straight appearance but with a more basic treatment, without deeply repairing the hair fiber.
It is ideal for professional use, especially for clients who seek:

• Quick results
• Good cost-benefit
• A more affordable procedure

Although the effect is long-lasting, it is important to emphasize that on damaged or sensitive hair, extra care may be necessary after the procedure, such as complementary reconstructive or nourishing treatments.
Even so, standard straightening delivers great results, ensuring the satisfaction of clients who value practicality and economy.

Premium Hair Straightening: Straightening with Intensive Treatment
Premium hair straightening offers a more complete and sophisticated proposal. It not only straightens but also deeply treats and repairs the hair.
It is a powerful combination: straightening and intensive care in a single step. While promoting hair alignment, it also works on reconstructing the hair structure, providing more protection and even longer-lasting results.
Its formula is highly enriched, containing nourishing ingredients such as:

• Vegetable oils
• Proteins
• Amino acids

Additionally, the finish is impressive! With the presence of ojon oil and special silicones, the hair becomes soft, shiny, and visibly healthier right after the procedure.

This type of straightening is ideal for:

• All hair types
• Damaged or chemically treated hair
• Those seeking more than just straightening, but also a luxurious hair care experience

The results are premium and offer a more complete experience, raising the standard of the service provided in the salon.

In summary: which one to choose?

• If your client is looking for something quick, practical, and affordable, standard straightening is the right choice.
• If they want deep treatment, intense shine, and a superior experience, premium straightening will be the best option.

Why is it important to understand this difference?
Understanding the differences between these two options allows professionals to recommend the ideal product for each client profile, increasing satisfaction, trust, and loyalty in the salon.

Always offer the best to your clientele, according to their needs and expectations!