The haircare market is undergoing one of the most significant transformations of the decade. The 2026 consumer is more informed, selective and demanding—seeking products that combine real performance, safety and purpose. In the professional segment, this shift is even stronger, with salons updating protocols and brands investing in cleaner, more advanced technologies.

Here are the top haircare trends for 2026, what they mean for professionals, and how salons can adapt to this new era of personalization, sustainability and high-performance science.

1. Intelligent Ingredients: The New Era of High-Performance Actives

The demand for effective, traceable and safe ingredients continues to rise. In 2026, the spotlight turns to intelligent actives—ingredients that offer multiple benefits, high bioavailability and deep fiber transformation.

Key ingredients leading the trend:

• Advanced lipids (including Ojon Oil)

Deep nourishment, intense shine and improved elasticity. Essential in premium straightening and treatment formulas.

• Biomimetic amino acids

Restore mass intelligently, adapting to the fiber’s needs.

• Next-generation antioxidants

Protect hair from heat, pollution and oxidative damage.

• Plant-based ceramides

Reinforce the lipid barrier and reduce porosity.

• Phytotherapeutic complexes

High-impact botanical actives for repair and hydration.

Why this matters for professionals:

Modern salons demand products that deliver immediate, visible results without compromising fiber health.
Nutritive technologies—especially in straightening systems—are gaining global relevance.

2. Sustainability: More Than a Trend — A Requirement in 2026

Sustainability has become a consumer expectation rather than a differentiator.

Clients now look for:

• vegan and clean formulas
• reduced environmental impact
• traceable ingredients
• low-waste packaging
• safe, non-toxic applications

Professional market shifts include:

✔ Clean, vegan formulations
✔ Smart packaging (refills, recyclable materials)
✔ Transparent ingredient sourcing
✔ Safer products with no fumes or irritation

This trend strengthens brands already aligned with clean technology—especially Brazilian professional brands leading the vegan straightening segment.

3. Personalization: The Defining Haircare Trend of 2026

Haircare is no longer “one-size-fits-all.”
The future is personalized, particularly in the professional setting.

How personalization appears in modern salons:

• Advanced hair diagnostics

Stylists assess fiber condition more precisely than ever.

• Customized treatment routines

Hydration, nutrition, reconstruction and acidification—designed individually.

• Intelligent straightening systems

Formulas that adapt to each fiber type, delivering:

• natural smoothness
• deep nourishment
• chemical safety
• compatibility with other treatments

Brazilian innovations excel in this adaptability, covering wavy, curly, coily, damaged and chemically treated hair.

4. Growing Premium Market: Clients Are Willing to Pay More for Technology

Research shows that consumers in 2026 are willing to invest more in premium services—if they deliver:

• safety
• visual impact
• fiber improvement
• immediate results

This creates significant opportunity for salons that offer high-performance technologies such as:

• vegan nutritive straighteners
• biomimetic actives
• advanced shine protocols
• premium thermoactivated treatments

Brazil’s leadership in this category continues to expand globally.

5. Brazil’s Role in 2026: A Global Leader in Modern Straightening Technology

The world recognizes Brazilian professional haircare for its excellence in:

• performance
• natural smooth finish
• extreme shine
• professional safety
• fiber adaptability

Ingredients such as Ojon Oil have become international symbols of the “nutritive smooth” effect that clients love.

Demand for Brazilian technology—especially vegan and clean formulas—continues to rise across Europe, Latin America and the Middle East.

Conclusion

2026 marks a turning point in the haircare industry, shaped by three major pillars:

1. Intelligent, high-performance ingredients

More effective, more sustainable, more transformative.

2. Deep sustainability and transparency

Brands with purpose and responsibility gain global relevance.

3. Complete personalization

Treatments, routines and results tailored to every fiber type.

Brands that combine technology + sustainability + performance will lead the new era of professional haircare.

Want to elevate your salon’s performance with the most advanced technologies of 2026?
Discover Agilise Cosméticos, a leader in vegan formulas, intelligent ingredients and professional high-performance systems.

Contact: contato@agilisecosmeticos.com.br | +55 19 99828-2961